A conversation with Lisa Mattson
I recently chatted with Lisa Mattson, who is a Creative Marketing & Branding Consultant. She worked with powerhouse brands such as Gallo, Wilson Daniels and Jordan Vineyard & Winery before starting her business. She has a hugely vast background in all things marketing, including but not limited to: communications, public relations, event production, hospitality design, copywriting and strategy.
From her knack for staying current with cultural trends to her emphasis on relatability in content, Lisa offers a wealth of insights that are invaluable for anyone working in marketing today. Read on to learn how she approaches new clients, her thoughts on common industry pitfalls and how AI might shape the future of visuals and storytelling.
HAPPY HOlidays!
Dawn Heumann here. Many of you know me and have worked with me over the years. Together we’ve created stunning visual content for your brands. Some of you perhaps know of me, but we haven't yet gotten the opportunity to work together. Let’s change that in 2025!
Over the past 15 years, I’ve poured my heart into crafting vibrant, authentic, and captivating visuals for brands across the wine industry and beyond. In the most recent years, in addition to my work in the local wine region, my team and I have had the pleasure of working on large scale national advertising campaigns, both directing video and shooting stills for brands such as Kellogg’s, Applebee’s, Walmart, Tempurpedic, Royal Caribbean Cruise Lines, and many more. Check out my advertising work at www.dawnheumann.com or read more about me here.
Coming full circle and focusing back to my roots in the wine industry, I have crafted a new offer that is valuable, practical and collaborative.
Having worked with the world's largest advertising agencies (Leo Burnett, McCann, VML and many more), I have packaged up all areas of my expertise to share with our local community.
Enter Folk Haus, your partner in reimagining the approach to monthly content creation. This bespoke monthly subscription involves immersing myself - and others from my high level team - into your brand’s world.