Meet Dawn
Pioneering Folk Haus with a vision for the future
From globe-trotting beginnings under the tutelage of filmmaker parents to a career capturing life’s moments, Dawn Heumann’s journey is a testament to the power of visual storytelling.
Her formative years, spent traversing the globe, cultivated a unique perspective seen through her lens — one of curiosity, resilience, and profound empathy.
With Almost 20 years of experience, Dawn has directed large-scale productions and crafted intimate brand stories, always keeping a finger on the pulse of brand development. a creative director at heart, she leads her teams and clients alike with a bold sense of curiosity and a strong visual voice.
Her work displays enviable versatility — from meticulously lit studio bottles to vibrant lifestyle shoots that ooze with emotion and connection.
It is the culmination of her knowledge, reinforced by collaborations with top advertising agencies and creative directors, and marked by an unwavering commitment to quality and an intrinsic understanding of brand voice that has led her to the creation of Folk Haus.
The launch of Folk Haus is a harmonious extension of her legacy, a homecoming of sorts. As a new mother, Dawn created Folk Haus to turn back towards her roots of telling — and celebrating — the stories of local brands. It’s a quest for balance, offering stability without sacrificing the caliber of work her name has become synonymous with.
At Folk Haus, Dawn brings more than just her lens; she brings a world of experience, an eye for creative direction, top-tier production skills, and a collaborative spirit.
This new chapter is not just a business. It’s a promise — to clients, to the community, and to the next generation — that the art of visual narrative is alive and thriving, ready to tell the stories of brands big and small.
See Dawn’s advertising work here
Client List
Wineries
Dough Wines
Dutton Estates
Emmolo Wines
Faust Wines
Flowers Winery
Freeman Vineyards
Hess Estate and Winery
Huneeus Family of Wines
Imagery
Kendall Jackson Estate
Timeless
Auteur Wines
Beaulieu Vineyards
Beringer
Benziger Family Winery
Caymus Family of Wines
Chandon
Château St. Jean
Conundrum Wines
Dalecio Wines
Distinguished Vineyards
Twomey
Ridge Vineyards
Rodney Strong
Rombauer
Russian River Vineyards
Stags Leap
Silver Oak
Small Vines
SIMI Wines
Sterling Vineyards
Treasury Wines
Trinchero Family Estates
Lambert Bridge
Lion’s Head
Lynmar Estates
Markham Vineyards
Martinelli Winery
MacRostie
Napa Cellars
Pomelo Wines
Porter Creek Winery
Ram’s Gate
Wagner Family Wines