Meet Dawn

Pioneering Folk Haus with a vision for the future

From globe-trotting beginnings under the tutelage of filmmaker parents to a career capturing life’s moments, Dawn Heumann’s journey is a testament to the power of visual storytelling.

Her formative years, spent traversing the globe, cultivated a unique perspective seen through her lens — one of curiosity, resilience, and profound empathy.

See Dawn's Advertising Work

With Almost 20 years of experience, Dawn has directed large-scale productions and crafted intimate brand stories, always keeping a finger on the pulse of brand development. a creative director at heart, she leads her teams and clients alike with a bold sense of curiosity and a strong visual voice.

Her work displays enviable versatility — from meticulously lit studio bottles to vibrant lifestyle shoots that ooze with emotion and connection.

It is the culmination of her knowledge, reinforced by collaborations with top advertising agencies and creative directors, and marked by an unwavering commitment to quality and an intrinsic understanding of brand voice that has led her to the creation of Folk Haus.

The launch of Folk Haus is a harmonious extension of her legacy, a homecoming of sorts. As a new mother, Dawn created Folk Haus to turn back towards her roots of telling — and celebrating — the stories of local brands. It’s a quest for balance, offering stability without sacrificing the caliber of work her name has become synonymous with.

At Folk Haus, Dawn brings more than just her lens; she brings a world of experience, an eye for creative direction, top-tier production skills, and a collaborative spirit.

This new chapter is not just a business. It’s a promise — to clients, to the community, and to the next generation — that the art of visual narrative is alive and thriving, ready to tell the stories of brands big and small.