A conversation with Lisa Mattson

I recently chatted with Lisa Mattson, who is a Creative Marketing & Branding Consultant. She worked with powerhouse brands such as Gallo, Wilson Daniels and  Jordan Vineyard & Winery before starting her business. She has a hugely vast background in all things marketing, including but not limited to: communications, public relations, event production, hospitality design, copywriting and strategy.  

From her knack for staying current with cultural trends to her emphasis on relatability in content, Lisa offers a wealth of insights that are invaluable for anyone working in marketing today. Read on to learn how she approaches new clients, her thoughts on common industry pitfalls and how AI might shape the future of visuals and storytelling.